Every time you reach out to your most important asset (your customers), you need a purpose, a message, a call to action. You also need to design a strategic plan (marketing plan) that becomes your successful road map to additional income. This strategic plan will revolve around standard monthly campaigns, special events campaigns, and calendar holiday campaigns.

Birthdays / Kids Birthday

If you have been enjoying revenues from birthday celebrations without reaching out to anyone before their birthday, imagine the sudden increase in birthday reservations/revenues once you strategically invite your guests to celebrate their birthday at your restaurant.

First Visit

This campaign will give you the ability to say "thank you" to first time customers and convert them into repeat business. Imagine the word of mouth .

Anniversaries

If you have been enjoying revenue from anniversary celebrations without reaching out to anyone before their anniversaries, imagine the sudden increase in anniversary reservations/revenues once you strategically invite you guest to celebrate before their anniversaries…

Christmas Valentine's Day Easter Mother's Day

Father's Day 4th of July Labor Day Thanksgiving

August to December 2005 agenda of events

Finally a direct and effective way of going after the hottest and most relevant prospects for new customers: Your immediate corporate neighbors. They truly are your optimal prospects.

	Lunch Campaigns
	Christmas Parties Booking

Finally a direct and effective way of going after the hottest and most relevant prospects for new customers: Your immediate residential neighbors. They truly are your optimal market prospects.